Every year, thousands of pool, spa, and water wellness professionals gather at one of the industry’s most important events. The ISPA Conference and Expo brings together business owners, manufacturers, designers, service providers, and suppliers under one roof. In 2027, the event runs from March 3 to March 5. If you plan to attend, exhibit, or simply learn more, this guide covers everything you need to know.
What Is the ISPA Conference and Expo?
The ISPA Conference and Expo is the premier annual gathering organized by the International SPA Association (ISPA). It serves professionals across the spa and wellness industry. Attendees explore new products, attend education sessions, and build lasting business connections.
Additionally, the event provides a platform where suppliers meet buyers directly. Therefore, it benefits both sides of the business equation. The expo floor showcases hundreds of brands, technologies, and services that shape the future of wellness.
ISPA 2027 Event Dates and Key Details
Mark your calendar. The ISPA Conference and Expo 2027 takes place from March 3 to March 5, 2027. The event spans three full days of programming, networking, and exhibitions. Below is a quick overview of the key details.
| Detail | Information |
| Event Name | ISPA Conference and Expo 2027 |
| Dates | March 3 – 5, 2027 |
| Organizer | International SPA Association (ISPA) |
| Industry Focus | Spa, wellness, hospitality, beauty |
| Format | In-person conference and exhibition |
| Who Should Attend | Spa owners, directors, suppliers, therapists, wellness professionals |
Who Should Attend the ISPA Conference and Expo?
This event welcomes a wide range of professionals. However, some groups benefit more than others. If you work in any of the following areas, this event is designed for you.
Spa directors and owners gain access to the latest business strategies. They also meet vendors who help them improve operations. Service providers, such as massage therapists and estheticians, can attend hands-on education sessions. Additionally, suppliers and manufacturers use the expo floor to launch new products and meet potential clients.
Hotel and resort wellness managers also attend in large numbers. They look for ways to enhance their guest experience. Furthermore, students and educators in the wellness field find value in the program sessions. Therefore, the audience is diverse and highly engaged.
How to Register for ISPA 2027
Registration for the ISPA Conference and Expo 2027 opens several months before the event. The process is straightforward. You visit the official ISPA website, create an account, and select your registration type.
Registration Types and Pricing
ISPA typically offers several registration categories. Members of ISPA receive discounted rates. Non-members pay a higher rate but can often join ISPA at the same time for bundled savings. Below is a general pricing guide based on past years.
| Registration Type | Member Rate | Non-Member Rate |
| Full Conference Pass | ~$1,200 | ~$1,700 |
| Expo-Only Pass | ~$300 | ~$500 |
| Single-Day Pass | ~$500 | ~$750 |
| Student Pass | ~$150 | ~$250 |
Note: These rates are estimates based on historical pricing. Official 2027 rates will be posted on the ISPA website. Early bird discounts are usually available for those who register at least 90 days in advance.
What to Expect on the Expo Floor
The expo floor is one of the most exciting parts of the event. Hundreds of exhibitors set up booths to showcase their latest offerings. You can walk through aisles of wellness equipment, skin care products, treatment technologies, and software solutions.
Additionally, live product demonstrations are common. You can try before you buy. Many attendees discover products they had not previously considered. Therefore, the expo floor often leads to immediate purchasing decisions or long-term partnerships.
However, the expo is not just about products. Many exhibitors also offer complimentary consultations, samples, and exclusive show discounts. It is worth arriving early on the first day to get the best experience before crowds grow.
Education Sessions and Program Schedule
Beyond the expo, the education program is a major draw. ISPA curates sessions that reflect current trends and industry challenges. Topics often include leadership, marketing, wellness innovation, financial management, and guest experience design.
Overview of the Three-Day Schedule
| Day | Date | Key Activities |
| Day 1 | Tuesday, March 3, 2027 | Registration, keynote address, welcome reception, pre-conference workshops |
| Day 2 | Wednesday, March 4, 2027 | Expo floor open, education breakouts, networking lunch, afternoon keynote |
| Day 3 | Thursday, March 5, 2027 | Final sessions, award ceremony, closing reception, expo close |
Sessions are typically 60 to 90 minutes long. Attendees choose from multiple tracks running simultaneously. Therefore, reviewing the schedule before you arrive helps you plan your time wisely.
Keynote Speakers and Special Events
ISPA is known for bringing in well-respected keynote speakers. Past events have featured industry thought leaders, wellness innovators, and business experts. The opening keynote usually sets the tone for the entire conference. It inspires attendees and sparks conversation throughout the week.
Additionally, special events enrich the experience beyond formal sessions. These include the ISPA Innovators Award ceremony, speed networking sessions, and curated social gatherings. Furthermore, some years feature exclusive behind-the-scenes experiences at local wellness venues.
Speaker announcements for ISPA 2027 are expected several months before the event. Following the official ISPA social media channels is a good way to stay informed.
Exhibitors: What to Expect from the Show Floor
The exhibitor floor at ISPA is well-organized by category. This makes it easy to navigate based on your specific needs. Categories typically include the following areas.
| Exhibitor Category | Examples of Products and Services |
| Skin Care and Beauty | Facial treatments, body wraps, organic skin care lines |
| Wellness Equipment | Massage tables, hydrotherapy units, saunas, infrared devices |
| Technology and Software | Booking software, POS systems, CRM tools for spas |
| Apparel and Linens | Robes, towels, uniforms, eco-friendly spa linens |
| Nutrition and Supplements | Wellness drinks, IV therapy kits, herbal supplements |
| Consulting and Education | Business consulting firms, training programs, certification bodies |
If you are an exhibitor, the application process usually opens 6 to 9 months before the show. Early applications get better booth placement. Additionally, exhibitor packages often include complimentary attendee passes and marketing features in the event app.
Networking Opportunities at ISPA 2027
Networking is one of the top reasons professionals attend this event. ISPA creates many structured opportunities for people to connect. These include roundtable discussions, mentorship meetups, and hosted buyer programs.
However, some of the best networking happens informally. Coffee breaks between sessions and evening receptions draw people into relaxed conversations. Therefore, bringing plenty of business cards and maintaining an updated LinkedIn profile before you arrive is a smart move.
Furthermore, ISPA’s mobile event app typically includes a directory of attendees. You can send connection requests in advance. This saves time and helps you schedule meetings before you even arrive at the venue.
Travel and Accommodation Tips
The venue for ISPA 2027 has not been officially confirmed as of this writing. Historically, the event has been held in major U.S. cities such as Las Vegas and Phoenix. Once the venue is announced, ISPA typically negotiates discounted hotel rates at nearby properties.
Book your hotel as soon as the room block opens. These discounted rooms fill up fast. Additionally, consider booking flights at least 60 days in advance to secure better rates.
If you are traveling with colleagues, coordinating travel and sharing accommodation can reduce costs. Moreover, arriving the evening before the event starts helps you feel rested and ready for the opening day.
Tips for First-Time Attendees
First-time attendees often feel overwhelmed by the size of the event. However, a little planning goes a long way. Here are some practical tips to get the most out of your experience.
Review the full schedule before you arrive. Choose your top sessions in each time slot. This way, you always have a backup option if one session fills up. Additionally, wear comfortable shoes. You will walk a lot on the expo floor.
Connect with other attendees on social media before the event. Use the official ISPA hashtag to find conversations and join group chats. Furthermore, do not skip the opening reception. It is one of the best chances to meet people before the busy schedule begins.
Finally, take notes during sessions. You can use a notebook or a notes app. After the event, review your notes and follow up with the contacts you made within 48 hours. This keeps conversations warm and helps turn connections into real opportunities.
Conclusion
The ISPA Conference and Expo 2027 is a must-attend event for anyone serious about the spa and wellness industry. It runs from March 3 to March 5, 2027, and delivers three days of education, innovation, and connection.
Whether you plan to attend sessions, walk the expo floor, or exhibit your brand, the event offers something valuable for everyone. Registration opens well in advance, and early action gives you access to better rates and room availability.
Additionally, the networking opportunities alone can justify the investment. You meet people who share your passion and your professional goals. Therefore, start planning now, secure your registration early, and prepare to make the most of this world-class industry event.
Frequently Asked Questions (FAQs)
Question |
Answer |
| 1. When is the ISPA Conference and Expo 2027? | It takes place from March 3 to March 5, 2027. |
| 2. Where will the 2027 event be held? | The venue has not been officially announced yet. ISPA typically hosts the event in major U.S. cities. Watch the official ISPA website for updates. |
| 3. How do I register for the ISPA Conference? | Registration is done through the official ISPA website. You create an account, choose your pass type, and complete payment online. |
| 4. Is there a difference between member and non-member pricing? | Yes. ISPA members receive significantly discounted registration rates. Non-members can still register at a higher rate or join ISPA at the same time for bundled savings. |
| 5. Can I attend just the expo floor without the full conference? | Yes. An expo-only pass is usually available at a lower cost. However, it does not include access to the education sessions or keynote addresses. |
| 6. How do I become an exhibitor at ISPA 2027? | Exhibitor applications are submitted through the ISPA website. The process opens months before the event. Early applications often get better booth placement. |
| 7. Are there discounted hotel rooms for attendees? | Yes. ISPA negotiates room blocks at nearby hotels. These discounted rates are made available through the official event website once the venue is confirmed. |
| 8. What types of education sessions are offered? | Sessions cover topics such as spa business operations, wellness trends, marketing, leadership, guest experience, and sustainability. Multiple tracks run simultaneously each day. |
| 9. When does early bird registration typically close? | Early bird registration usually closes about 90 days before the event. For ISPA 2027, that would be around early December 2026. Registering by this deadline saves a notable amount of money. |
| 10. Is the event suitable for newcomers to the spa industry? | Absolutely. The event welcomes professionals at all career levels. Many sessions are designed for those just entering the industry. Additionally, the community atmosphere makes newcomers feel very welcome. |
